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Miller Joins TikTok to Innovate Their Social Media Marketing

Miller Joins TikTok to Innovate Their Social Media Marketing

Miller are constantly striving to push technology boundaries not only within their earthmoving attachments but also in the way they are marketed.


Miller has decided to take a leap into the newest global social media platform, TikTok. With over 1 billion users across 150 countries TikTok has developed into one of the largest social media platforms in the world, Miller has decided to utilise this as an opportunity to reach a larger target audience and to project innovation into their social media marketing.


Lucy Ross-Knight, marketing intern at Miller, states “Now is the perfect time to take Miller’s marketing to a new level, social media marketing is currently the biggest it has ever been and is still continuing to grow. TikTok is different than most social media sites, it’s purely about what the user likes to see rather than just general content from people they know. The users create their own feed by liking and interacting with videos that they want to see more of, meaning the key to success in TikTok is creating content that people will actively enjoy. Incorporating Miller into this, by providing an array of imaginative content spanning from educational to entertainment, will be a great way to show a different side to the business and allows us to tap into different markets that we didn’t previously engage with”.


Miller has already created exciting and high-quality content to capture TikTok user’s attention including unseen footage, product production, videos from inside the factory and the use of their products in interesting locations. The aim is to provide an unmatched customer experience by enabling customers to see what goes on behind the scenes of their journey with Miller and ensures that relationships are maintained.

Check out our new TikTok page @millergroundbreaking for more.

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