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Sales Manager

Key responsibilities will include:

  • Responsible for developing and delivering the company’s short- and long-term sales strategy to ensure consistent, profitable growth in sales revenues in both UK and European markets.
  • Responsible for the planning and execution of sales, promotions, and distribution of all company products and services.
  • Identify and exploit key target markets.
  • Manage pricing strategy for products, enhancing profitability and providing market competitive pricing.
  • Responsible for ensuring structures and procedures are in place to maximise sales and profitability.
  • Compile and analyse sales figures and data.
  • Produce annual budgets and short-to long-term forecasts.
  • Coordinate sales activity to expand the company’s sales pipeline, ensuring effective sales and operational planning (S&OP) is in place, which enhances business financial forecasting.
  • Manage and motivate the UK sales and customer service teams to ensure all existing and new customers have a fantastic experience.
  • Develop and implement sales KPIs and drive team goals to ensure strategic growth targets are met.
  • Interface with customers, as well as engineering and manufacturing to develop products that meet customers’ current and future needs.
  • Support the marketing team with marketing campaigns designed to raise brand awareness and champion new products.
  • Become the prime voice of the customer to drive the company to provide best in class customer experience.
  • Produce and manage an annual and quarterly sales plan and deploy the necessary activities to position the business as the number one supplier to excavation and wheel loader companies across the UK and IRE for Bucket and Coupler Technologies.

Skills/ experiences required:

  • Experience of working in a manufacturing / engineering environment.
  • Previous experience of delivering sales strategies in the UK and Europe.
  • Proven (B2B sales) experience with a solid record of achieving sales targets.
  • Key account management skills and the ability to develop business growth.
  • Experience of developing and delivering product pricing strategies.
  • Contract negotiation and management.
  • Experience of competitor analysis, identifying trends and implementing strategic sales plans.
  • Strong commercial business acumen.
  • Experience in managing a customer service team.
  • Ambitious and outgoing, highly organised with strong analytical skills.
  • Ability to motive and lead a remote sales team to deliver against results.
  • Able to demonstrate the qualities and tactics required to coach and manage the pipeline.
  • Strong communication and presentation skills.
  • Comfortable negotiating at all business levels.
  • Budgeting and reporting skills.
  • Strong IT skills (particularly MS Office and CRM systems).
  • Able to prioritise and work calmly under pressure.
  • Regular UK and Europe wide travel required.


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